Monthly Archives: August 2010

I’m concerned the cartoon bears aren’t using slang correctly

There’s a series of commercials for Charmin toilet paper on tv here in Canada, featuring a family of cartoon bears who teach us about the perils of dingleberries and sopping up the results of a heavy night of binge honey consumption using super-absorbent toilet paper. (I’m not sure what that would be like, incidentally. Extra sticky?)

The most recent one has momma and papa bear sitting around a tree stump having a morning coffee. Papa asks momma bear if her little cup of espresso is really enough. When she offers him a sip, he exclaims “now that’s what I’m talking about!” What is what he’s been talking about? This bear is clearly trying to appear cooler than he is, by repeating words he’s overheard his teenage son use.

I’m also concerned about bears drinking coffee. Aren’t we better served by having sleepy bears?